L is a wealthy, wealthy man, living above Wilshire in Beverly Hills. L doesn’t need anything too flashy – and he never even bothered to change the license plate frame that came from the dealer (of course, it does contain the terms “Rolls-Royce” and “Beverly Hills” incidently).
But, hey, L can splurge a little once in a while, so he decided it was just plain OK to indulge his basic transportation with a little personalization. And thus, LS RR was born.